You're Not Alone
Did you know that half of all women will suffer from hair loss in their lifetime? It’s a staggering figure and one that our team of doctors, scientists and beauty experts intend to change.
Thanks to scientific advancements over the last decade, regrowing hair is now possible. But that fragile hair will only grow and survive if the scalp is fertile and the hair is nourished – critical elements that have been long overlooked.
With that, our mission was clear. Powered by two groundbreaking keratin proteins and born from regenerative medicine, we developed a brand new approach specifically for female hair loss. Our treatments cleanse, purify, and enrichen the scalp, creating fertile ground for hair to grow. As each new hair emerges, it’s nourished and strengthened so it can survive and thrive.
The results have been incredible – dramatically thicker, fuller, healthier hair – and we’re just getting started.
A DIFFERENT WAY OF DOING THINGS
Virtue is built by a team of believers, optimists, and do-gooders. We put boundless stock in innovation. We sweat every detail. And above all, we strive to make a real, impactful difference, which means we only make products that deliver on what they promise.
MEET OUR TEAM
Founder & CEO
DR. LUKE BURNETT
Chief Science Advisor
DR. ERIN FALCO
Head of Product Development
Virtue Creative Director & Celebrity Stylist
Virtue Stylist & Hair Loss Specialist